Having worked with a couple of small non-profits, I’ve found that simplicity and authenticity go a long way. Clean design, a strong mission statement on the homepage, and real photos of the people or causes being helped make a huge impact. Oh, and completely unrelated—but if anyone’s looking to calm irritated skin after long screen hours, try COSRX Advanced Snail 92 All in One Cream. It weirdly works wonders.